Valentino inaugurates a flagship store on Madison Avenue

Valentine lands on Madison Avenue with a new flagship. Developing the concept for international retail launched last year, the Roman maison has inaugurated a maxi store focused on exclusive spaces obtained from a reinterpretation of the building's structure through different sales experiences and multiple approaches to interior architecture. Distributed over three floors for a space of approximately 1,142 square metres, the store offers accessories Valentino Garavani to the men's and women's ready-to-wear collections.

Each floor is centered on an original visual narrative based on carefully curated color compositions and material palettes, with particular attention to the use of red, the historic color of the fashion house. “The contrasts between rationalist architectural approaches – explains the luxury brand in a note – coexist with warm and enveloping spaces whose personality is characterized by a careful choice of materials and colours”.

Inside the store, customers can live the experience offered by Valentino, inspired by Italian hospitality, with two VIP areas. The space also makes its debut through a partnership with the New York museum Italian Art warehouse . Coinciding with the opening of the Madison Avenue store, the gallery features large-format paintings by Mario Schifano , a collaboration that reinforces Valentino's ongoing commitment to international art and visual culture.