After the strong rebound following the pandemic emergency, 2023 is looming as a year of "definitely moderate" growth for Italian men's fashion, with a turnover reaching 11.9 billion euros (+4.9% compared to 2022). These are the first estimates developed by the Research Center of Confindustria Fashion for Sistema Moda Italia.

An "understandable" dynamic - explains the note - given the current economic context which sees, after months characterized by unprecedented inflation, the slowdown of many important economies and a climate of ever greater uncertainty, in an international scenario which, in addition to the conflict Russian-Ukrainian conflict which is still ongoing, must now deal with the one that recently broke out in the Middle East".

A more precise overview is obtained by looking at the detail of the first nine months of 2023: a first quarter with a double-digit increase, then a second quarter still in positive territory, but with more contained dynamics, and a third quarter in which the first signs of weakening.